Strategic Management Case Studies Marketing Essay

Strategic Management Case Studies Marketing Essay 1.1 What are the key differences between the two accounts of Hondas entry into the US market? 1The first case is narrated by The Harvard Business School based on the Boston consulting (BCG) Report whereas the second case, An Insiders Account of Hondas Entry into the US Market is a direct narration recorded by Richard Pascale. The BCG report explains on the Honda Company as a matured business and a mix of its competitors in the US. As affirmed in the case; Hondas competitors were Harley-Davidson, BSA, Triumph, Norton, and Moto-Guzzi. Whereas, the second case enlightens how the company initiated from scratch and its journey through the difficult times. Richard Pascales article explains the challenges that the company went through during its commencement, such as difficulty in getting funds; treatment of the motorcycle dealers was discourteous, while in the BCG article no challenges were mentioned. The BCG report emphasizes more on the Hondas in-depth research and development department for instance having more staff; as said in the article, the RD was staffed with 700 designers/engineers, increase in the production level as a result more investment in the RD department. While the second case doesnt explain anything with regard to the research and development since it is taking the business at an initiative level. The BCG report highlights target market in general whereas the second article explains target market in details as said in the case, the company chose Los Angeles as the location whereby their target market consisted of second and third generation of Japanese community. Richard Pascales article clearly identified the companys products offered to the market as stated in the article; the products were 50cc, 125cc, 250cc and 350cc machines while in the first essay explains the general overview of the companys products. 1.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 1 Herbert Rotters former Goldwing page former Yamaha Virago 1100 page, Personal Homepage, Honda Motorcycle 350 CB [Image] http://www.porzellanpuppen.at/hpbikes/bikeenglish.htm Electronic Source Cover Page Image 2 Greenwich University; Course Work: The Honda Effect, Case Study Scenario. Article Bibliography: http://www.google.com CASE STUDY 2- LAURA ASHLEY 2 2.1 Map Laura Ashleys stakeholders using a power/interest matrix. 3Stakeholders are individuals, groups or organizations who are affected directly or indirectly by organizations goals, objectives, actions and policies. 4Stakeholder Analysis is a tool used to recognize the stakeholders and investigate their needs as they are the ones who are concerned with the actions taking place within the organization. The aim of this analysis is to identify the stakeholders interests, concerns and manage relationships with them. The method used to access stakeholders is Mendelows Stakeholder Matrix which has two dimensions; Power and Interest with four quadrants.  [5]  Interest talks about the stakeholders concern towards a project whereas power talks about the control over the project. Power A Minimal Effort B Keep Informed C Keep Satisfied D Key Players Low High Figure 1 Low High Interest Minimal Effort people who need to be observed without boring them with unnecessary communication. Keep Informed people who need to be informed sufficiently, talked and make sure that no major issues take place. They can help with the developing the project details. Keep Satisfied people who need to be well satisfied with nothing much that would bore them whilst comprehending of the assignment. Key Player- people who must be associated and satisfied with the efforts made. 6Laura Ashleys stakeholders are Analysts, London Stock Exchange Market, Malayan United Industries (MUI) shareholder Dr. Khoo, Customers, Government and Suppliers. It is essential that the stakeholder management should be conducted so as to know each stakeholders level of power and interest along with their impact on the company. However it is sometimes difficult to locate all companys stakeholders in one frame as in the case of Laura Ashley. Beneath is the table, of the Stakeholder Map showing the strategies that are applied for Laura Ashley. Stakeholders Power Interest Strategy Analysts London Stock Exchange Market Dr. Khoo High High Key Players Customers High High Key players Government High High Key players Suppliers High High Key players Table 1 Below is the Power/ Interest matrix showing Laura Ashleys Stakeholders. Power A Minimal Effort B Keep Informed C Keep Satisfied D Key Players Dr. Khoo Customers Government Suppliers Low High Low High Figure 2 Interest 2.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 3 Vintage Verity Adoring all things vintage, retro and downright quirky Laura Ashley logo [Image] http://vintageverity.wordpress.com/2008/02/27/cath-kidson-v-laura-ashley/ Electronic Source Cover Page Image 4 Business Dictionary, An Ask.com Service, Definition of Stakeholder http://www.businessdictionary.com/definition/stakeholder.html Johnson et al, 2009, Fundamentals of Strategy: Definition of Stakeholder, 1st edn, page 90. Electronic Dictionary Book 5 Wikipedia, October 16, 2008, Stakeholder Analysis, Wikipedia Encyclopedia, http://en.wikipedia.org/wiki/Stakeholder_analysis BaBou, March 9th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 1: Definition and aim of Stakeholder Analysis, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis Electronic Encyclopedia Electronic Source 6 Mind Tools Essential Skills for an excellent career, Winning Support for your Projects, Stakeholder Analysis: Mendelows Stakeholder Matrix, http://www.mindtools.com/pages/article/newPPM_07.htm BaBou, March 10th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 2: Mendelows Stakeholder Matrix, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis/ Electronic Source Electronic Source 7 Greenwich University; Course Work: Laura Ashley, Case Study Scenario Article Bibliography: http://www.google.com CASE STUDY 3- APPLYING A BALANCED SCORECARD 7 3.1 What arguments would you use to persuade an organization to adopt the Balanced Scorecard approach? 8A Balanced Scorecard (BSC) is a tool that is used to measure a companys business activities in relation to its vision along with its strategies. It provides managers a complete knowledge of the business performance. 9Figure 1 Usually when organizations measure performance, it is the financial area that is given more attention while the rest of the aspects are not taken much into consideration. It is therefore important that organizations should pursue in using the balanced scorecard.  [10]  Below are some of the benefits which the organizations will gain. One of them being a source of direction since it guides the management as well as helps identify what needs to be measured in order to accomplish organizational goals which will in return act as a competitive advantage for the firm. With Balanced Scorecard, firms are able to determine both financial as well as non-financial measures. As said in the case study, the balance scorecard was to combine three new sets of measures with the customary financial ones, embracing the customer, learning and growth, and internal issues such as quality improvement and cost control. Balanced scorecard allows firms to develop as well as expand so as to align new organizational strategies, as said by Mr. Hofmeister in the case study, it gives us better and better alignment (between all operating units) and focuses attention on whats important and on results. Through the balanced scorecard, organizations are able to the compare past experience in order to improve its performance which will help predict what will happen in the future. Although the growth of practicing balanced scorecard is slow, however many organizations have already accepted and are applying it. 3.2 REFERENCE AND BIBLIOGRAPHY: Number Reference list Reference type 8 Businessballs.com, Balanced Scorecard; Kaplan and Nortons organizational performance management tool Balance Scorecard [Image] http://www.businessballs.com/balanced_scorecard.htm Electronic Source 9 Papaers4You, Guide on How to write University Essays, Coursework, Assignments and Dissertations: Definition of Balanced Scorecard, 2002-2007, http://university-essays.tripod.com/balanced_scorecard.html Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Definition of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis, http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Electronic Source Article Electronic Source Electronic Source PDF DOC 10 Queensland Government, Southbank Institute of Technology, Strategic goals: Balanced Scorecard Framework [Image] http://www.southbank.edu.au/site/about/corporate/mission.asp Electronic Source 11 Balboa, Jun 26, 2005. ECheat; Porters Five Forces, Value chain, Balanced: Critically evaluation of Porters five forces, Value Chain Analysis, Balanced Scorecard Benefits of Balanced Scorecard. http://www.echeat.com/essay.php?t=27147 Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Benefits of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Partnering to Success, The Balanced Scorecard: Benefits from using the Balanced Scorecard, http://www.thebalancedscorecard.com/benefits_bsc.htm Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis: Benefits of Balanced Scorecard http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Beverly Dianne Calhoun, Oct 19, 2004, Using the Balanced Scorecard to Determine Corporate Information Needs: Benefits of Balanced Scorecard http://www.designbydi.com/documents/BalScrCrd.pdf Greenwich University; Course Work: Appling a Balanced Scorecard, Case Study Scenario Electronic Source Article Electronic Source Article Electronic Source Article Electronic Source PDF DOC Electronic Source PDF DOC ArticleReference: CASE STUDY 4- FIAT: REBIRTH OF A CARMAKER 11 4.1 Using the information in the case study undertake a SWOT analysis of Fiat at the time of Sergio Marchionnes appointment and suggest how a SWOT analysis in 2008 may differ. 12SWOT analysis is used for scanning an organization (internal factors) as well as its environment (external factors). The internal factors include strengths(S) and weaknesses (W) while the external factors include opportunity (O) and threats (T). 13SWOT ANALYSIS FOR FIAT GROUP AUTOMOBILES: Below is a table showing SWOT Analysis before the year 2004. Strengths weaknesses Fiat offered differentiated products. That is; it provides the market with a variety of cars. The companys hierarchy line was long making it more bureaucratic. Fiat cars were viewed as a quality brand. It lacked well developed core competence lending to ugly and unstylish cars. The company was well reputed. It needed to maintain its debts. Ability of manufacturing small cars. Licensing agreement with Bosch for financial support in exchange with the diesel technology that Fiat had. opportunities Threats Fiat had a chance of wining the market share from rivals. Competition with existing automobile firms. The market is ready to accept the new and stylish cars. Partnership agreement with General Motors for giving it them the right to sell its cars. Risk of employing new members to the Fiat family. Table 1 Below is a table showing SWOT Analysis after the year 2004. Strengths weaknesses Distinctive competence of designing low cost equivalent four-cylinder engine. Limited resources. Using technology by means of computer for simulation. Lack of knowledge with regard to entering new markets. For example the Chinese market. Producing new and stylish car designs. Drop in the market share. Competitive advantage of cutting down time to reach the market. Declined performance of the company since Fiat only sold 2000 cars in china, India and Russia. Fiats cars are exploited to have relative fuel efficiency. It is the first carmaker to put forward diesel engines that met the so-called Euro 5 fuel standards. opportunities Threats Winning the market share. Rivalry of potential new competitors. Expanding product line with new and innovative stylish cars. Rivalry with existing competitors such as VW and PSA Peugeot Citroen. Entering into joint venture for instance, with companies like SAIC (China) and TATA (India). Adverse demographic. For insistence Russian market; is it ready to accept the cars offered to them? Entering new geographic markets such as Brazilian, China, India and Russia. Challenge in controlling quality of the car brand. Fiat cars expect to have lower average emissions than any other competitor due to its fuel efficiency. Risk of employing new members to the Fiat family. Table 2 Comparing SWOT analysis before and after 2004: The company is able to increase its growth by entering new and emergent markets. As said, Fiat is expecting to have its sales from different areas such as outside Western Europe, China, India, Russia and soon overtake Germany. Fiat will also be able to increase sales along with its market share whereas before 2004, its sales were dropped; market share had declined and a lot of debt was to be paid. With introduction of technology, new stylish cars were offered to the market with reducing time at development area so as to start the production as soon as possible. The firm was able to rectify mistakes that it made earlier. For example the licensing agreement with Bosch in exchange with the diesel technology that Fiat had. Below is a table showing a comparison between the two SWOT Analyses. 2004 2008 Sales were dropped, Market share declined and a lot of debt was pending to be paid. Sales along with its market share increased. Fiats core competence had ceased. Developed new competences such as designing low cost equivalent four-cylinder engine, usage of technology, cutting down time to reach the market, relative fuel efficiency, put forward diesel engines. Mistake of licensing with other companies in order to support their finances in exchange with their ability. The firm will not repeat the same mistake of licensing; hence it will protect its competitive advantages. The companys hierarchy line was long making it more bureaucratic. The hierarchy line had become shorter making it less bureaucratic allowing the process to be smooth. Table 3 By 2008, most of the weaknesses had been reduced due to the rearrangement of the organizational system however, at the same time; a lot of improvement has been made. Therefore in order to develop, it is essential that the company takes many risks, as done by the Fiat Group Automobiles, since it is through this, the company has reached where it is now. 4.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 12 Legendarydevils, Thread: 140 Fiat Cars Wallpapers, Fiat Cars Image http://www.legendarydevils.com/english/2173933-140-fiat-cars-wallpapers.html Electronic Source Cover Page Image 13 Quick MBA Knowledge to Power your Business, Strategic Management: Defining SWOT Analysis. http://www.quickmba.com/strategy/swot/ Marketing Teacher Est 2000, Lesson: SWOT Analysis, Definition of SWOT analysis. http://www.marketingteacher.com/Lessons/lesson_swot.htm Electronic Source Electronic Source 14 Greenwich University; Course Work: Fiat: Rebirth of a carmaker, Case Study Scenario. Tutors notes on SWOT Analysis Article Bibliography: http://www.google.com CASE STUDY 5- THE PROFITABILITY OF UK RETAILERS 14 5.1 Use the industry analysis framework to explain the profitability of the main supermarket chains in the UK. Analyzing profitability of any Industry is done through The Five Forces Model that was put forward by Michael Porter. Beneath is a figure of the model. 15Figure 1 16Below is an industrial analysis showing the profitability of the main UK supermarket chains. SUPPLIERS Bargaining power of the suppliers is Low since British firms have command over their suppliers. As said in the case; British firms are more experienced and more skillful in their buying power to extract better terms from suppliers. BUYERS Customers bargaining power is also Low since the supermarket groups have control over them. As said in the case; The UK groups exert massive buying power by utilizing the oligopoly power to impose a higher-than-normal price on their customers. RIVALRY The competition between existing supermarkets is extremely high, due to the fact that there are many groups within this industry which have similar products / services. SUBSTITUTES Threat of substitutes is high as customers can switch to other shops instead of going to the supermarkets since they might be charged with a higher price as compared to other shops providing similar products at a lower price. Secondly, the suppliers could also switch to other firms rather than the British supermarkets due to the buying power exerted by the supermarkets. THREATS OF NEW ENTRANTS With lots of competition, threat of new entrants is relatively high, since the industry is more profitable in UK. At the same time, UK groups have barriers that cause difficulty for new competitors to enter the industry. Some of them being: Application of IT in their logistics, Lower Labor costs and High own-label penetration. Number Reference list Reference type 15 Carpenter, M, Bauer, T, Erdogan, B, Flatworld Knowledge, Principles of Management; Developing Strategy through External Analysis Porters Five Forces Analysis of Market Structure. [Image] http://www.flatworldknowledge.com/pub/1.0/principles-management/29047#web-29047 Electronic Source Cover Page Image 16 BUS 2700 Business Driven Information Technology, chapter 2: Identifying Competitive Advantages; The Five Forces Model Evaluating Business Segments. The Five Forces Model. [Image] http://bus2700-spring08.blogspot.com/2008/01/chapter-two-identifying-competitive.html Electronic Source Image 17 Greenwich University; Course Work: The Profitability of UK Retailers Case Study Scenario. Tutors notes on Industrial Analysis: Five Forces Model Article 5.2 REFERENCE AND BIBLIOGRAPHY: Reference: Bibliography: http://www.google.com CASE STUDY 6- THE NOVOTEL VALUE CHAIN 17 6.1 Use the VRIO framework to evaluate Novotels capabilities. 18In order to have a sustained competitive advantage the firm needs to evaluate its resources and capabilities done through the VRIO framework. Below is a VRIO framework for the Novotel hotel. CAPABILITIES V R I O Implications for Competitiveness Customer service delivery; such as hospitality, greetings, warmth. Yes No No No Competitive parity Marketing techniques through distribution systems. Yes Yes/ No No No Temporary competitive advantage Firm infrastructure and Procurement through good relationships with suppliers. Yes Yes Yes No Sustainable competitive advantage Retention of Staff through staff exchange. Yes Yes No No Temporary competitive advantage Standardized system throughout the locations worldwide. Yes Yes No No Temporary competitive advantage Multi-skilled Staff. Yes Yes Yes Yes Sustainable competitive advantage Table 1 Service design is one of the key resources that Novotel has, making it valuable. It includes the layout of the hotel allowing the customers to easily access the public spaces such as bars and restaurants. Distribution systems are attained by good relationships with distributors. Novotel has achieved to operate in both individual and corporate business as well as leisure markets. Firm infrastructure and Procurement Novotels relationships with partners develop a strong bond creating a valuable asset to the organization. Its efficiency allows delivering both economies of scale and scope making it rare and difficult to imitate. Staff retention is the most essential resource required in this industry. To retain and motivate, is a challenge Novotel was competent to do, thus reducing staff turnover through staff exchanges resulting to value creation. Standardization in all the locations worldwide is another benefit that Novotel has; allowing the staff to understand basic functions. This technique is valued and rare. Novotels Multi-skilled staff creates an exceptional resource and is most valued. The skills given to them during the training makes them capable of doing multiple tasks. Most of the capabilities conclude to be temporary competitive, since the industry is such that many competitors can imitate most of the capabilities and resources that the Novotel hotel has, directly or indirectly. Hence Novotels most sustainable competitive advantages are obtaining and retaining its multi-skilled staff that can work flexibly as well as having good relationships with suppliers. Number Reference list Reference type 18 tophotelsphuket.com, Top Hotels in Phuket, Thailand, Novotel Hotels and Resorts Novotel logo [Image] http://www.tophotelsphuket.com/hotels/novotel-hotels-phuket.htm Electronic Source Cover Page Image 19 Applying the VRIO Framework: An Overview; VRIO Analysis. http://academic.udayton.edu/DianeSullivan/Other%20Helpful%20Files/Applying%20the%20VRIO%20Framework.doc Abraham Z. et al, Pacific Lutheran University School of Business, Vodafone Strategic Evaluation; VRIO Analysis, 2007. http://www.plu.edu/~vennataj/doc/vodafone.doc Scott Gallagher, 2004; Why do firm performance differ? Internal Analysis VRIO Analysis; Updated on 1st Nov 2007, http://falcon.jmu.edu/~gallagsr/WDFPD-Internal.pdf Greenwich University; Course Work: The Novotel Value Chain Case Study Scenario Tutors notes on: VRIO Analysis Electronic Source Word Doc. Electronic Source Word Doc. Electronic Source PDF Doc Article 6.2 REFERENCE AND BIBLIOGRAPHY: Reference: Bibliography: http://www.google.com CASE STUDY 7- THE LEVISS PERSONAL PAIR PROPOSAL 19 7.1 What position in the market does Levis occupy (use the strategy clock to characterize its position)? 20Bowman derived the strategic clock into four quadrants, having eight dimensions namely; No fill, Low price strategy, Hybrid, Differentiation, Focused differentiation, Increased price / Standard value, Increased price / Low value, Standard price/ Low value. The clock is compared in terms of Perceived Price and Perceived Benefit or Added Value as shown below. 21Figure 1 By using the strategic clock, Levis business environment is positioned to be in the fourth category which is the Differentiation. This is because; Levis offers a variety of products that have added value as well as a premium price slightly higher than the normal in order to satisfy the consumers needs. Levis products have Quality, Brand Image and Product Design and as a result creates Price premium, Customer Loyalty, giving the company a competitive advantage against its competitors. Due to Levis brand recognition and loyalty, its price offered is also slightly higher than its rivals therefore prevents itself from entering the price-based competition. As said in the case; Due to brand recognition and loyalty they did not enter into price based competition thus controlling reasonable price premium Levis also provides a wide range of products such as pants, shorts, skirts, jackets, and outwear. As said in the case; while blue jeans remain the companys mainstay, the San Francisco based company also sells pants made of corduroy, twill and various other fabrics as well as shorts, skirts, jackets, and outwear. With a premium price, along with its strong brand name, Levis has been able to position itself in the differentiation category, resulting into value-added products, hence gaining higher profit margins. 7.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 20 Feed the Interns A Daily Bite, Thursday, August 12th, 2010, Levis arent just for dads anymore?; Levis Logo [Image] http://feedtheinternsblog.blogspot.com/ Electronic Source Cover Page Image 21 Dagmar Recklies, April 2001, Literature by: David Faulkner and Cliff Bowman, The Management.de The Essence of Competitive Strategy, The Strategic Clock Strategies on the basis of price and value: Differentiation strategy. http://www.themanagement.de/ressources/Strategy%20Clock.htm Strategy Explorers, Bases of Competitive Advantage: The Strategy Clock http://www.strategyexplorers.com/whitepapers/Do-you-have-a-competitive-strategy.pdf Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 Bowman Strategy Clock http://www.zanthus.com/databank/strategy/business_strategy.php?aspr Greenwich University; Course Work: The Levis Personal Pair Proposal Case Study Scenario. Tutors notes on: VRIO Analysis Electronic Source- Article Electronic Source- PDF Doc Electronic Source- Article Article 22 Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 -Bowman Strategy Clock:[Image] http://www.zanthus.com/databank/strategy/business_strategy.php?aspr Electronic Source- Article Bibliography: http://www.google.com CASE STUDY 8- THE VIRGIN GROUP 22 8.1 Does the virgin Group, as a corporate parent, add value to its businesses? If so how? 23According to Johnson et al, Corporate parenting is the level of management above that of the business units, and therefore without direct interaction with buyers and competitors. (Johnson et al, 2009, p.172). Below are some of the areas through which the Virgin Group corporate parent adds value to its businesses. First the corporate parent has added value in establishing a strong brand name such as being a consumers champion through which barriers to entry could be overcome. Virgin is a reputed and well known brand in the market, thus enabling it to expand itself in static markets. In addition, the Virgin Group has a good resource management team. Branson together with his expertise and experienced team, review business proposals every week, out of which, appropriate prospects that match with the Virgin brand are then discussed. This enables Virgin to identify industries as well as institutionalized markets in which to enter. Moreover, the corporate parent assists in reducing organizational risks by entering into many joint ventures. Through these ventures Virgin, is able to penetrate new or untapped feasible markets allowing it attain low costs as well as expansion. Furthermore, Virgin Groups management style and leadership system is decentralized providing its managers with flexibility in decision making. Branson is mostly involved when it comes to marketing and promotion. In terms of innovation, the brand name itself tends to invite like minded partners to venture new m

Operational Management Kaplan Nortan Generic Map Essay

In Kaplan & Norton Generic Strategy map, one perspective is the learning and growth perspective. Explain the significance of this perspective. Write the requirement of the perspective in detail and what outcome can be achieved if it is followed. Significance * Learning and growth strategies are important for the long term development of the firm * Learning and growth perspective defines the intangible assets which are needed to enable the activities and customer relationships to be performed at high level * It includes measurement for people (employee retention, training, skills, morale) * It also measure critical real time information needed for front line employees * The chain of cause and effect relationships tend to cause improvements in business processes , which in turn cause improvements in sales and financial measurement of profitability. The direction of cause and effects relationship can be emphasized as: Learning and growth  º Internal business process  º Customer  º Financial * It continuously develop and deliver new innovative products and services * Organization innovation and learning perspective is used to maintain infrastructure needed for long term growth and improvements. Learning and Growth perspect ive: In learning and growth perspective organizations purpose is â€Å"to achieve its mission and how it will sustain its ability to change and improve† it defines the intangible assets that are needed to enable activities and customer relationship to be performed at high levels of performance so that the firm can serve its customer well. This perspective is also the base of forming strategy if base is well structured and aligned with the organizational objective strategy can prove itself more effective. It is important important for the long term development of the firm. Requirements Requirements of learning and growth perspective are listed below: * Strategic competencies * Strategic technologies * Climate for action Strategic competencies: Strategic competencies are the strategic skills and knowledge required by the work force to support the strategy. Strategy itself is of no use until unless supported and implemented by the workforce of the organization. Employees should be involved in decision making so that they considered themselves a part of the firm and take rational decisions about .If some employee is doing well for the organization firm should reward him and give him recognition for the job that he has performed well this thing gives us the concept of motivation it is the driving force that drives a person to achieve its objective. Strategic Technologies: These are the materials and process technologies, information system, databases, tools, and network required to support the strategy. Once strategy is made now it requires some technical software tools for its processing it can be some software that enable the work force to reduce times in the operations of the business. An organization can gain competitive edge over its competitors by using technologies. Climate for actions: Climate for action provides the cultural shifts needed to motivate, empower, and align the workforce behind the strategy . it’s the course of action that how organization is going to align its strategic competencies, strategic technologies with each other . organization matches its abilities with its strategies and oversees if it can perform as they have made the strategy. It’s a point where organization checks its strategic fit between the organizational plan and resources employed for it . It accesses the climate prior to the action . Outcomes As it focuses on intangible assets of the firm mainly on the internal skills and capabilities of the employees that are required to support the value creating internal processes. It also describes how technology people are combined to support the strategy and if it is implemented it can lead in the improvement in the internal processes, customers, and financial perspective

Community Health Nursing Essay

A community health worker is one who provides basic community health care services for promotion of health, prevention of illness, simple treatment and rehabilitation. The services utilizes the philosophy, content, method and skills of public health care. While most nurses care for one patient at a time, public health nurses care for entire populations. By working with whole communities, public health nurses are able to educate people about health issues, improve community health and safety and increase access to care. Public health nurses: Monitor health trends and identify health risk factors unique to specific communities. Set local priorities for health-related interventions to provide the greatest benefit to the most people. Advocate with local, state and federal authorities to improve access to health services for underserved communities. Design and implement health education campaigns and disease prevention activities, such as immunizations and screenings. Tell people about locally available health care programs and services to improve access to care. Educate and provide direct health care services to vulnerable and at-risk populations. Public health nurses believe a person’s health is affected by many factors, including genetic makeup, lifestyle and environment. Instead of waiting for patients to come to the hospital with an illness, they go into communities to try and help people improve their health and prevent disease. For people who don’t have access to care, public health nurses may also provide direct health care services, including preventive care, screening services and health education. Health education is a primary focus of public health nurses. Drawing on their training as registered nurses, public health nurses give people reliable, useful information about how to protect their health. In presentations at schools, community groups, senior centers and other local groups, public health nurses explain proper nutrition, demonstrate effective safety practices, promote early detection of common diseases, tell people how to care for  disabled or ill family members and inform people about other important health issues. Their goal is to make health information easy to understand, so people can take greater control over their well-being. In low-income and rural communities, public health nurses also provide critical health care services. They immunize schoolchildren, provide pre-natal and well-baby care and teach the elderly how to stay safe and healthy at home. They also must be able to recognize and respond to potential health crises. B. CARE ENHANCEMENT QUALITIES OF HEALTH WORKERS IN COMMUNITY SETTING 1. Efficient a. Plans with the people, organizes, conducts, direct health education activities according to the needs of the community. b. Knowledgeable about everything relevant to his practice; has the necessary skills expected of him. 2. Good listener a. Hear what’s being said and what’s behind the words. b. Always available for the participant to voice out their sentiments and needs. 3. Keen observer a. Keep an eye on the proceedings, process and participants’ behavior. 4. Systematic a. Knows how to put in sequence or logical order the parts of the session. 5. Creative/Resourceful a. Uses available resources. 6. Analytical/Critical thinker a. Decides on what has been analyzed. 7. Tactful a. Brings about issues in smooth subtle manner. b. Does not embarrass but gives constructive criticisms. 8. Knowledgeable a. Able to impart relevant, updated and sufficient input. 9. Open a. Invites ideas, suggestions, and criticisms. b. Involves people in decision making. c. Accepts need for joint planning and decision relative to health care in a particular situation; not resistant to change. 10. Sense of humor a. Knows how to place a touch of humor to keep audience alive. 11. Change agent a. Involves participants actively in assuming the responsibility for his own learning. 12. Coordinator a. Brings into consonance of harmony the community’s health care activities 13. Objective a. Unbiased and fair in decision making. 14. Flexible a. Able to cope with different situations. C. Unique Characteristics of Community Health Care 1. It’s imperative to remember that you are a guest in the client’s home and the client directs the care being given with the guidance from your clinical expertise. 2. Your nursing practice is driven by the current Regulations and legislation governing Nursing and Home Health Care. You must have an understanding of the Standards of Community Health Nursing. (www.chnac.ca) 3. As a Community Health Nurse you must possess a desire to practice with an attention to detail, critical thinking, excellent assessment and problem solving skills. 4. You must have the flexibility of scheduling to accommodate the client’s needs while still meeting their health care goals. 5. It is imperative to have access to a reliable vehicle to meet the demands of your role and be competent to drive in all weather conditions. 6. As a Community Health Nurse your are the advocate and liaison for the client’s health care goals, as such you will be communicating, directing, and liaising with other health professionals to ensure the client meets the desired outcomes of their care. 7. Community health nurses have strong clinical skills with special attention given to the Nursing Process and the ability to incorporate new technology and technical skills. Excellence in written and verbal communication is imperative. 8. As a Community Health Nurse you must be able to function both as a generalist and a specialist. You must feel confident in competently and proficiently care for a wide range of clinical issues and best practices, examples include: wound care, psychiatry, maternal and child health, pediatrics, foot care, palliative care, chronic disease management, and geriatrics 9. Community Health Nurses have the ability to function autonomously in a non-structured atmosphere and possess self-direction and independence. 10. Community Health Nurses are driven to continuously learn new skills and technology and adapt their education into practice to best meet the client’s needs and goals. 11. As a Community Health Nurse you must possess an acceptance, appreciation and understanding of the diversity of the client’s you service, and must incorporate their values and beliefs in to the care you provide in a non-judgmental, open-minded manner. 12. You must genuinely care for the client’s wellbeing and possess good listening skills. 13. Managing your time and effectively planning you day is imperative to ensure you’re able to meet the needs of your client’s while still maintaining safe practice. 14. Community Health Nurses are able to acknowledge change and know that change is a constant in home health nursing. 15. Community Health Nurses possess a sense of humor. D. FUNCTIONS OF A HEALTH WORKER 1. Community health service provider Carries out health services contributing to the promotion of health, prevention of illness, early treatment of illness and rehabilitation. Appraises health needs and hazards (existing or potential). 2. Facilitator Helps plan a comprehensive health program with the people. Continuing guidance and supervisory assistance. 3. Health counselor Giving appropriate advice and broadening the client’s insight about a problem so that Appropriate decisions are made which can lead to positive resolution of the problem. Provides health counseling including emotional support to individuals, family, group and community. 4. Co-Researcher Provides the community with stimulation necessary for a wider or more complex study of problems. Enforce community to do prompt and intelligent reporting of epidemiologic investigation of diseases. Suggest areas that need research (by creating dissatisfaction) Participate in planning for the study and in formulating procedures. Assist in the collection of data. Help interpret findings collectively. Act on the result of the research- Plan and conduct of nursing and related studies that contribute to the improvement of nursing and health services, either alone or independently, or in collaboration of other members of the health and intersect oral teams. 5. Member of a team In operating within the team, one must be willing to listen as well as to contribute, to teach as well as to learn, to lead as well as to follow, to share authority as well as to work under it. Helps make multiple services which the family receives in the course of health care, coordinated and comprehensive as possible. Consults with and refers to appropriate personnel for any other community services. 6. Health Educator Health education is an accepted activity at all levels of public work. A health educator is the one who improves the health of the people by employing various methods or scientific procedures to stimulate, arouse and guide people to healthful ways of living. She takes into consideration these aspects of health education. Information- provision of knowledge. Education- change in knowledge, attitude and skills. Communication- exchange of information. E. Health Education WHO define Health Education as any combination of learning experiences designed to help individuals and communities improve their health, by increasing their knowledge or influencing their attitudes. Health education is often very visible and tangible (i.e., it’s what most health education  programs are â€Å"known for†), and it may often include educational programs, activities and skill-building group or individual sessions. Health education is part of health promotion, but health promotion is more than health education. Health education has been defined in many ways by different authors and experts. Lawrence Green defined it as â€Å"a combination of learning experiences designed to facilitate voluntary actions conducive to health.† The terms â€Å"combination, designed, facilitate and voluntary action† have significant implications in this definition. Combination: emphasizes the importance of matching the multiple determinants of behavior with multiple learning experiences or educational interventions. Designed: distinguishes health education from incidental learning experiences as systematically planned activity. Facilitate means create favorable conditions for action. Voluntary action means behavioral measures are undertaken by an individual, group or community to achieve an intended health effect without the use of force, i.e., with full understanding and acceptance of purposes. Most people use the term health education and health promotion interchangeably. However, health promotion is defined as a combination of educational and environmental supports for actions and conditions of living conducive to health. F. Nurse as Health Educator Health education is the duty of everyone engaged in health and community development activities. Health Extension Workers are primarily responsible in working with the families and community at a grass root level to promote health and prevent disease through provision of health education. If health and other workers are not practicing health education in their daily work, they are not doing their job correctly. When treating someone with skin infection or malaria, a health worker should also educate the patient about the cause of the illness and teach preventive skills. Drugs alone will not solve the problems. Without Health Education, the patient may fall sick again from the same disease. Health workers must also realize that their own personal example serves to educate others. Role of health educator Talking to the people and listening of their problems.  Thinking of the behavior or action that could cause, cure and prevent these problems. Finding reasons for people’s behaviors.  Helping people to see the reasons for their actions and health problems. Asking people to give their own ideas for solving the problems. Helping people to look as their ideas so that they could see which were the most useful and the simplest to put into practice. Encouraging people to choose the idea best suited to their circumstances. Reference: Marrelli, Tina M. (1997) Handbook of Home Health Orientation, St. Louis, Mosby Home Health Care Practice Page A Day in the Life of a Home Health Care Nurse . Retrieved from: http://www.rnao.org/storage/15/979 practice page home health pdf

The Problem Of Addiction And Addiction - 1387 Words

Reeled In Ever heard of the phrase â€Å"shop ‘till you drop†? People shop for numerous reasons, whether it is to spend time with friends, for one’s own basic needs, or just to have some time to yourself. Shopping is always an enjoyable experience, it gives you the chance to relax and not worry about your issues. Once you realized that you maxed out your credit card on the different stuff you bought while shopping, it makes you think that you might have an addiction. The feeling of always wanting more just to be satisfied. Addiction is the result of a person who is consumed by a substance involved in an activity that is pleasurable. Drinking and shopping are two types of severe addictions and people do not realize it until it is too late. Addiction comes in various forms and it takes a while to realize what type of addiction a person could have. It tends to affect a person either physically or emotionally. A physical addiction causes the body to adapt to the ce rtain type of addiction, known as the tolerance of a person capability. The emotion side of an addiction is known as the addictive behavior. Experts say, â€Å"The focus of the addiction isn’t what matters; it’s the need to take action under kinds of stress† and to treat this kind of addiction it requires psychological understanding (Addiction). De Graaf, Wann, and Naylor believe,† It’s a bubbling cauldron of such traits as an anxiety, loneliness, and low self-esteem† (10). They also think having anShow MoreRelatedAddiction : The Problem Of Addiction939 Words   |  4 PagesThe amount of damage that addiction brings into people’s lives can be staggering. Society’s perspective of addiction can either help or hinder the problem. Some addictions are seen negatively by society while others are not recognized as harmful. Some perspectives view the issue moralistically, creating shame regarding the problem. 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